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Review of Marketing Research, 5.

The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading academicians and researchers. Each volume respresents an acroos-the-board view of the full range of current marketing research methodologies.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Malhotra, Naresh K.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Armonk : Emerald Group Publishing, 2008.
Temas:
Acceso en línea:Texto completo