Review of Marketing Research, 5.
The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading academicians and researchers. Each volume respresents an acroos-the-board view of the full range of current marketing research methodologies.
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | Malhotra, Naresh K. |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Armonk :
Emerald Group Publishing,
2008.
|
Temas: | |
Acceso en línea: | Texto completo |
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