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The Business of Brands.

This is not a 'how to' book about branding. Instead it outlines approaches that will increase the accountability of marketing spending and provide tools to support investment decisions. Drawing on the world's largest database of brand research, The Business of Brands outlines the ways...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Miller, Jon
Otros Autores: Muir, David
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : John Wiley & Sons, Ltd., 2005.
Temas:
Acceso en línea:Texto completo