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Brand advocates : turning enthusiastic customers into a powerful marketing force /

"Brand advocates are your most loyal, passionate, and engaged customers. These enthusiastic customers don't just buy your products--they sell your products for you. Brand advocates tweet, blog, and Yelp about you; they praise you with five-star reviews on Amazon and TripAdvisor; they talk...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Fuggetta, Rob
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, New Jersey : Wiley, 2012.
Temas:
Acceso en línea:Texto completo
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