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Localization strategies for global e-business /
"The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web, which allows for technological connectivity of global markets and opp...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cambridge ; New York :
Cambridge University Press,
2012.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Singh, Nitish. | |
| 245 | 1 | 0 | |a Localization strategies for global e-business / |c Nitish Singh. |
| 264 | 1 | |a Cambridge ; |a New York : |b Cambridge University Press, |c 2012. | |
| 300 | |a 1 online resource (xiv, 331 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web, which allows for technological connectivity of global markets and opportunities to compete on a global basis. To systematically engage and thrive in this networked global economy, professionals and students need a new skill set; one that can help them develop, manage, assess and optimize efforts to successfully launch websites for tapping global markets. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success. It contains a wealth of information and advice, including strategic insights into how international business needs to evolve and adapt in light of the rapid proliferation of the 'Global Internet Economy'. It also features step-by-step guidelines to developing, managing and optimizing international-multilingual websites and insights into cutting-edge web localization strategies"-- |c Provided by publisher | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a List of figures; List of tables; Preface; 1. Global e-commerce opportunities and challenges; 2. International e-business expansion and market entry strategies; 3. Global online consumer segmentation; 4. Web globalization strategies; 5. Developing international websites: internationalization (I18n); 6. Effectively localizing international websites; 7. Managing a web globalization value chain; 8. Optimizing international websites; 9. Assessing web globalization efforts; 10. Strategic industry insights into emerging localization trends; Resources; Index. | |
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| 650 | 0 | |a Electronic commerce. | |
| 650 | 0 | |a International trade. | |
| 650 | 0 | |a Business networks. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 6 | |a Commerce électronique. | |
| 650 | 6 | |a Commerce international. | |
| 650 | 6 | |a Réseaux d'affaires. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x International |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x E-Commerce |x Internet Marketing. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Mail Order. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Direct. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Multilevel. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Telemarketing. |2 bisacsh | |
| 650 | 7 | |a Business networks |2 fast | |
| 650 | 7 | |a Electronic commerce |2 fast | |
| 650 | 7 | |a International trade |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 758 | |i has work: |a Localization strategies for global e-business (Text) |1 https://id.oclc.org/worldcat/entity/E39PCH6x7HrMTpyV3xRbqmwCpP |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Singh, Nitish. |t Localization strategies for global e-business. |d Cambridge ; New York : Cambridge University Press, 2012 |z 9781107008892 |w (DLC) 2011040513 |w (OCoLC)746839331 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=824462 |z Texto completo |
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