Localization strategies for global e-business /

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"The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web, which allows for technological connectivity of global markets and opp...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Singh, Nitish
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cambridge ; New York : Cambridge University Press, 2012.
Temas:
Electronic commerce.
International trade.
Business networks.
Internet marketing.
Commerce électronique.
Commerce international.
Réseaux d'affaires.
Marketing sur Internet.
BUSINESS & ECONOMICS > International > General.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
Business networks
Electronic commerce
International trade
Internet marketing
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