Product innovation toolbox : a field guide to consumer understanding and research /

Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research brings together key thought-leaders and seasoned consumer researchers from corporate R & D, academia and marketing research companies to share their experiences, cutting edge consumer research tools and practical ti...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Beckley, Jacqueline H., Paredes, Maria Dulce, Lopetcharat, Kannapon
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : John Wiley & Sons, 2012.
Temas:
New products.
Consumer behavior.
Marketing research.
Consommateurs > Comportement.
Marketing > Recherche.
BUSINESS & ECONOMICS > Marketing > Research.
Consumer behavior
Marketing research
New products
nieuwe producten
new products
productontwikkeling
product development
marketing
consumentengedrag
consumer behaviour
Consumer Studies (General)
Product Management
Marketing (General)
Consumentenstudies (algemeen)
Productmanagement
Marketing (algemeen)
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