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Packaging The Presidency : a History and Criticism of Presidential Campaign Advertising.
Packaging the Presidency, Third Edition, is now completely updated to offer the only comprehensive study of the history and effects of political advertising in the United States. Noted political critic Kathleen Hall Jamieson traces the development of presidential campaigning from early political son...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oxford :
Oxford University Press, USA,
1996.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Contents; Introduction; Chapter One: Broadsides to Broadcasts; Chapter Two: 1952: The Election of a Popular Hero; Chapter Three: 1956: The Reelection of a Popular Hero; Chapter Four: 1960: Competence, Catholicity, and the Candidates; Chapter Five: 1964: Goldwater vs. Goldwater; Chapter Six: 1968: The Competing Pasts of Nixon and Humphrey; Chapter Seven: 1972: The President vs. The Prophet; Chapter Eight: 1976: Integrity, Incumbency, and the Impact of Watergate; Chapter Nine: 1980: "I'm Qualified to Be President and You're Not"; Chapter Ten: 1984: Presidential Prerogatives.
- Presidential PreemptionsChapter Eleven: 1988: The Pit and the Paradise; Chapter Twelve: 1992: Taxes and Trust; Conclusion; Notes; Bibliography; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; Z.