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|a 0199762414
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|a 9780199762415
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|a (OCoLC)769344081
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|a 324.70973
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|a UAMI
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|a Jamieson, Kathleen Hall.
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|a Packaging The Presidency :
|b a History and Criticism of Presidential Campaign Advertising.
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|a Oxford :
|b Oxford University Press, USA,
|c 1996.
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|a 1 online resource (605 pages)
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
|2 rdamedia
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|a online resource
|b cr
|2 rdacarrier
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|a Print version record.
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|a Cover; Contents; Introduction; Chapter One: Broadsides to Broadcasts; Chapter Two: 1952: The Election of a Popular Hero; Chapter Three: 1956: The Reelection of a Popular Hero; Chapter Four: 1960: Competence, Catholicity, and the Candidates; Chapter Five: 1964: Goldwater vs. Goldwater; Chapter Six: 1968: The Competing Pasts of Nixon and Humphrey; Chapter Seven: 1972: The President vs. The Prophet; Chapter Eight: 1976: Integrity, Incumbency, and the Impact of Watergate; Chapter Nine: 1980: "I'm Qualified to Be President and You're Not"; Chapter Ten: 1984: Presidential Prerogatives.
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|a Presidential PreemptionsChapter Eleven: 1988: The Pit and the Paradise; Chapter Twelve: 1992: Taxes and Trust; Conclusion; Notes; Bibliography; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; Z.
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|a Packaging the Presidency, Third Edition, is now completely updated to offer the only comprehensive study of the history and effects of political advertising in the United States. Noted political critic Kathleen Hall Jamieson traces the development of presidential campaigning from early political songs and slogans through newsprint and radio, and up to the inevitable history of presidential campaigning on television from Eisenhower to Clinton. The book also covers important issues in the debate about political advertising by touching on the development of laws governing political advertising, a.
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590 |
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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650 |
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|a Presidents
|z United States
|x Election.
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650 |
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|a Advertising, Political
|z United States.
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651 |
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|a United States
|x Politics and government
|y 1945-1989.
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650 |
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|a Publicité politique
|z États-Unis.
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651 |
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|a États-Unis
|x Politique et gouvernement
|y 1945-1989.
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650 |
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|a POLITICAL SCIENCE
|x Political Process
|x Elections.
|2 bisacsh
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650 |
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|a POLITICAL SCIENCE
|x Political Process
|x General.
|2 bisacsh
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650 |
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|a Advertising, Political
|2 fast
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650 |
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|a Politics and government
|2 fast
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650 |
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|a Presidents
|x Election
|2 fast
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651 |
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|a United States
|2 fast
|1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq
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648 |
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|a 1945-1989
|2 fast
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776 |
0 |
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|i Print version:
|a Jamieson, Kathleen Hall.
|t Packaging The Presidency : A History and Criticism of Presidential Campaign Advertising.
|d Oxford : Oxford University Press, USA, ©1996
|z 9780195089424
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856 |
4 |
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|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=829470
|z Texto completo
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938 |
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