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Packaging The Presidency : a History and Criticism of Presidential Campaign Advertising.

Packaging the Presidency, Third Edition, is now completely updated to offer the only comprehensive study of the history and effects of political advertising in the United States. Noted political critic Kathleen Hall Jamieson traces the development of presidential campaigning from early political son...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Jamieson, Kathleen Hall
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oxford : Oxford University Press, USA, 1996.
Temas:
Acceso en línea:Texto completo

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245 1 0 |a Packaging The Presidency :  |b a History and Criticism of Presidential Campaign Advertising. 
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505 0 |a Cover; Contents; Introduction; Chapter One: Broadsides to Broadcasts; Chapter Two: 1952: The Election of a Popular Hero; Chapter Three: 1956: The Reelection of a Popular Hero; Chapter Four: 1960: Competence, Catholicity, and the Candidates; Chapter Five: 1964: Goldwater vs. Goldwater; Chapter Six: 1968: The Competing Pasts of Nixon and Humphrey; Chapter Seven: 1972: The President vs. The Prophet; Chapter Eight: 1976: Integrity, Incumbency, and the Impact of Watergate; Chapter Nine: 1980: "I'm Qualified to Be President and You're Not"; Chapter Ten: 1984: Presidential Prerogatives. 
505 8 |a Presidential PreemptionsChapter Eleven: 1988: The Pit and the Paradise; Chapter Twelve: 1992: Taxes and Trust; Conclusion; Notes; Bibliography; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; Z. 
520 |a Packaging the Presidency, Third Edition, is now completely updated to offer the only comprehensive study of the history and effects of political advertising in the United States. Noted political critic Kathleen Hall Jamieson traces the development of presidential campaigning from early political songs and slogans through newsprint and radio, and up to the inevitable history of presidential campaigning on television from Eisenhower to Clinton. The book also covers important issues in the debate about political advertising by touching on the development of laws governing political advertising, a. 
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650 0 |a Presidents  |z United States  |x Election. 
650 0 |a Advertising, Political  |z United States. 
651 0 |a United States  |x Politics and government  |y 1945-1989. 
650 6 |a Publicité politique  |z États-Unis. 
651 6 |a États-Unis  |x Politique et gouvernement  |y 1945-1989. 
650 7 |a POLITICAL SCIENCE  |x Political Process  |x Elections.  |2 bisacsh 
650 7 |a POLITICAL SCIENCE  |x Political Process  |x General.  |2 bisacsh 
650 7 |a Advertising, Political  |2 fast 
650 7 |a Politics and government  |2 fast 
650 7 |a Presidents  |x Election  |2 fast 
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648 7 |a 1945-1989  |2 fast 
776 0 8 |i Print version:  |a Jamieson, Kathleen Hall.  |t Packaging The Presidency : A History and Criticism of Presidential Campaign Advertising.  |d Oxford : Oxford University Press, USA, ©1996  |z 9780195089424 
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