Packaging The Presidency : a History and Criticism of Presidential Campaign Advertising.

Packaging the Presidency, Third Edition, is now completely updated to offer the only comprehensive study of the history and effects of political advertising in the United States. Noted political critic Kathleen Hall Jamieson traces the development of presidential campaigning from early political son...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Jamieson, Kathleen Hall
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oxford : Oxford University Press, USA, 1996.
Temas:
1945-1989
Presidents > United States > Election.
Advertising, Political > United States.
Publicité politique > États-Unis.
POLITICAL SCIENCE > Political Process > Elections.
POLITICAL SCIENCE > Political Process > General.
Advertising, Political
Politics and government
Presidents > Election
United States > Politics and government > 1945-1989.
États-Unis > Politique et gouvernement > 1945-1989.
United States
Acceso en línea:Texto completo
Descripción
Sumario:Packaging the Presidency, Third Edition, is now completely updated to offer the only comprehensive study of the history and effects of political advertising in the United States. Noted political critic Kathleen Hall Jamieson traces the development of presidential campaigning from early political songs and slogans through newsprint and radio, and up to the inevitable history of presidential campaigning on television from Eisenhower to Clinton. The book also covers important issues in the debate about political advertising by touching on the development of laws governing political advertising, a.
Descripción Física:1 online resource (605 pages)
ISBN:0199762414
9780199762415

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