Apple's secret of success : traditional marketing vs. cult marketing /

HauptbeschreibungThere is possibly no other company which is so casual and at the same time so powerful as the computer and entertainment manufacturer Apple. The company controls the online-music market, the market for portable music players and is now capturing the high-tech mobile phone market. Ap...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Schneiders, Sascha
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hamburg : Diplomica Verlag, 2011.
Temas:
Apple Computer, Inc.
Branding (Marketing)
Marketing.
Stratégie de marque.
branding.
marketing.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Marketing
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Apple's Secret Of Success; ABSTRACT; TABLE OF CONTENTS; List of figures; Abbreviations; 1 Introduction to the study; 2 LITERATURE REVIEW; 3 METHODOLOGY; 4 RESEARCH FINDINGS; 5 CONCLUSION; 6 BIBLIOGRAPHY; 7 APPENDIX.

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