Apple's secret of success : traditional marketing vs. cult marketing /
HauptbeschreibungThere is possibly no other company which is so casual and at the same time so powerful as the computer and entertainment manufacturer Apple. The company controls the online-music market, the market for portable music players and is now capturing the high-tech mobile phone market. Ap...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Hamburg :
Diplomica Verlag,
2011.
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Temas: | |
Acceso en línea: | Texto completo |