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Apple's secret of success : traditional marketing vs. cult marketing /

HauptbeschreibungThere is possibly no other company which is so casual and at the same time so powerful as the computer and entertainment manufacturer Apple. The company controls the online-music market, the market for portable music players and is now capturing the high-tech mobile phone market. Ap...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Schneiders, Sascha
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hamburg : Diplomica Verlag, 2011.
Temas:
Acceso en línea:Texto completo