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Apple's secret of success : traditional marketing vs. cult marketing /
HauptbeschreibungThere is possibly no other company which is so casual and at the same time so powerful as the computer and entertainment manufacturer Apple. The company controls the online-music market, the market for portable music players and is now capturing the high-tech mobile phone market. Ap...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hamburg :
Diplomica Verlag,
2011.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Schneiders, Sascha. | |
| 245 | 1 | 0 | |a Apple's secret of success : |b traditional marketing vs. cult marketing / |c Sascha Schneiders. |
| 260 | |a Hamburg : |b Diplomica Verlag, |c 2011. | ||
| 300 | |a 1 online resource (88 pages) : |b color illustrations | ||
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| 500 | |a Cover title. | ||
| 504 | |a Includes bibliographical references. | ||
| 520 | |a HauptbeschreibungThere is possibly no other company which is so casual and at the same time so powerful as the computer and entertainment manufacturer Apple. The company controls the online-music market, the market for portable music players and is now capturing the high-tech mobile phone market. Apple moves into new electronic markets with strong competitors, in order to monopolise them just a short time later. The CEO, Steve Jobs, has brought a brand into being that is different and at the same time mainstream. A strong magnetic brand which yields more influence in people's life than one woul. | ||
| 505 | 0 | |a Apple's Secret Of Success; ABSTRACT; TABLE OF CONTENTS; List of figures; Abbreviations; 1 Introduction to the study; 2 LITERATURE REVIEW; 3 METHODOLOGY; 4 RESEARCH FINDINGS; 5 CONCLUSION; 6 BIBLIOGRAPHY; 7 APPENDIX. | |
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 610 | 2 | 0 | |a Apple Computer, Inc. |
| 610 | 2 | 7 | |a Apple Computer, Inc. |2 fast |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Marketing. | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
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| 776 | 0 | 8 | |i Print version: |a Schneiders, Sascha. |t Apple's Secret Of Success - Traditional Marketing Vs. Cult Marketing. |d Hamburg : Diplomica Verlag, ©2011 |z 9783842852211 |
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