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Apple's secret of success : traditional marketing vs. cult marketing /
HauptbeschreibungThere is possibly no other company which is so casual and at the same time so powerful as the computer and entertainment manufacturer Apple. The company controls the online-music market, the market for portable music players and is now capturing the high-tech mobile phone market. Ap...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hamburg :
Diplomica Verlag,
2011.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | HauptbeschreibungThere is possibly no other company which is so casual and at the same time so powerful as the computer and entertainment manufacturer Apple. The company controls the online-music market, the market for portable music players and is now capturing the high-tech mobile phone market. Apple moves into new electronic markets with strong competitors, in order to monopolise them just a short time later. The CEO, Steve Jobs, has brought a brand into being that is different and at the same time mainstream. A strong magnetic brand which yields more influence in people's life than one woul. |
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| Notas: | Cover title. |
| Descripción Física: | 1 online resource (88 pages) : color illustrations |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9783842802216 3842802218 3842852215 9783842852211 |