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India as destination for Western retailers : opportunities, challenges and strategic decisions /
In 2010 the Indian market is estimated to be as big as the European Union. The latest Global Retail Development Index ranks India as the top destination for Western retailers even before rising stars like China or Russia. The purchasing power is rising in India. Hence, the Indian market has huge pot...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hamburg :
Diplom.de,
2008.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- India as Destination for Western retailers Opportunities, Challenges and Strategic Decisions; Table of contents; List of tables; List of abbreviations; 1 Introduction; 2 Opportunities of the Indian retail market; 3 Challenges of the Indian retail market; 4 Strategic decisions; 5 Recommendations; References.