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India as destination for Western retailers : opportunities, challenges and strategic decisions /

In 2010 the Indian market is estimated to be as big as the European Union. The latest Global Retail Development Index ranks India as the top destination for Western retailers even before rising stars like China or Russia. The purchasing power is rising in India. Hence, the Indian market has huge pot...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Rössiger, Janine
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hamburg : Diplom.de, 2008.
Temas:
Acceso en línea:Texto completo