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India as destination for Western retailers : opportunities, challenges and strategic decisions /

In 2010 the Indian market is estimated to be as big as the European Union. The latest Global Retail Development Index ranks India as the top destination for Western retailers even before rising stars like China or Russia. The purchasing power is rising in India. Hence, the Indian market has huge pot...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Rössiger, Janine
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hamburg : Diplom.de, 2008.
Temas:
Acceso en línea:Texto completo

MARC

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245 1 0 |a India as destination for Western retailers :  |b opportunities, challenges and strategic decisions /  |c Janine Rösslger. 
260 |a Hamburg :  |b Diplom.de,  |c 2008. 
300 |a 1 online resource (iv, 101 pages) 
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505 0 |a India as Destination for Western retailers Opportunities, Challenges and Strategic Decisions; Table of contents; List of tables; List of abbreviations; 1 Introduction; 2 Opportunities of the Indian retail market; 3 Challenges of the Indian retail market; 4 Strategic decisions; 5 Recommendations; References. 
520 |a In 2010 the Indian market is estimated to be as big as the European Union. The latest Global Retail Development Index ranks India as the top destination for Western retailers even before rising stars like China or Russia. The purchasing power is rising in India. Hence, the Indian market has huge potential for foreign investment. The Indian market is a market multi-national companies should not miss because of its future importance. But India is also a country with a very unique and complex culture. Indianizing a retail company's assortment and strategy is key to succeed in India. Knowledge of t. 
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650 0 |a Retail trade  |z India. 
650 0 |a International business enterprises. 
650 0 |a East and West. 
651 0 |a India  |x Commerce. 
650 6 |a Commerce de détail  |z Inde. 
650 6 |a Entreprises multinationales. 
650 7 |a BUSINESS & ECONOMICS  |x Accounting  |x Financial.  |2 bisacsh 
650 7 |a Commerce  |2 fast 
650 7 |a East and West  |2 fast 
650 7 |a International business enterprises  |2 fast 
650 7 |a Retail trade  |2 fast 
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