Open Source customer relationship management solutions : potential for an impact of Open Source CRM solutions on small- and medium sized enterprises /

The book reveals the overall importance of a customer relationship management system especially for small and medium-sized enterprises. In addition to the topic of CRM, the increasing importance and possibilities of open source software is revealed. The main research question consists of the idea if...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Vogt, Henrik
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hamburg [Germany] : Diplomica Verlag, 2008.
Temas:
Small business > Computer programs.
Open source software.
Logiciels libres.
BUSINESS & ECONOMICS > General.
Open source software
Small business > Computer programs
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Open Source Customer Relationship Management Solutions. Potential for an Impact of Open Source CRM Solutions on Small- and Medium Sized Enterprises; Preface; Table of Contents; List of Figures; List of Tables; List of Abbreviations; 1. Introduction; 2. Importance of CRM for Small and Medium-Sized Enterprises; 3. Requirements of Customer Relationship Management; 4. Open Source CRM Solutions; 5. Conclusion; Bibliography; Appendix.

Ejemplares similares