Destination marketing and management : theories and applications /

This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and managemen...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Wang, Youcheng, Pizam, Abraham
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Wallingford, Oxfordshire ; Cambridge, MA : CABI, ©2011.
Temas:
Tourism > Marketing.
Tourism > Management.
SCIENCE > Earth Sciences > Geography.
TRAVEL > Budget.
TRAVEL > Hikes & Walks.
TRAVEL > Museums, Tours, Points of Interest.
TRAVEL > Parks & Campgrounds.
Behaviour.
Constraints.
Consumer behaviour.
Decision making.
Information technology.
Management.
Market competition.
Market research.
Planning.
Product development.
Safety.
Sustainability.
Telecommunications.
Tourism.
Tourism policy.
Tourist industry.
Tourism > Management
Tourism > Marketing
toerisme
tourism
bestemmingen
destinations
marketing
bedrijfsvoering
management
besluitvorming
decision making
reizigers
travellers
toeristenindustrie
tourist industry
Tourist Industry
Toeristenindustrie
Acceso en línea:Texto completo
Tabla de Contenidos:
  • pt. 1. Destination marketing and management : concepts, structures and policies
  • pt. 2. Destination marketing : understanding consumer decision making
  • pt. 3. Destination marketing : research, branding and image communication
  • pt. 4. Destination product development and distribution
  • pt. 5. Managing stakeholders at destinations
  • pt. 6. Safety and crisis management at destinations
  • pt. 7. Managing competitiveness and sustainability and embracing challenges and opportunities.

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