Destination marketing and management : theories and applications /

This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and managemen...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Wang, Youcheng, Pizam, Abraham
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Wallingford, Oxfordshire ; Cambridge, MA : CABI, ©2011.
Temas:
Tourism > Marketing.
Tourism > Management.
SCIENCE > Earth Sciences > Geography.
TRAVEL > Budget.
TRAVEL > Hikes & Walks.
TRAVEL > Museums, Tours, Points of Interest.
TRAVEL > Parks & Campgrounds.
Behaviour.
Constraints.
Consumer behaviour.
Decision making.
Information technology.
Management.
Market competition.
Market research.
Planning.
Product development.
Safety.
Sustainability.
Telecommunications.
Tourism.
Tourism policy.
Tourist industry.
Tourism > Management
Tourism > Marketing
toerisme
tourism
bestemmingen
destinations
marketing
bedrijfsvoering
management
besluitvorming
decision making
reizigers
travellers
toeristenindustrie
tourist industry
Tourist Industry
Toeristenindustrie
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