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Retail Marketing and Branding : a Definitive Guide to Maximizing ROI.

Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they post details about their shopping experience on Facebook or other social media platforms. Online agencies rave about viral campaigns, guerrilla mar...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Perrey, Jesko
Otros Autores: Spillecke, Dennis
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : John Wiley & Sons, 2011.
Temas:
Acceso en línea:Texto completo