Retail Marketing and Branding : a Definitive Guide to Maximizing ROI.
Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they post details about their shopping experience on Facebook or other social media platforms. Online agencies rave about viral campaigns, guerrilla mar...
Clasificación: | Libro Electrónico |
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Autor principal: | |
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Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Hoboken :
John Wiley & Sons,
2011.
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Acceso en línea: | Texto completo |