The Entrepreneur's Guide to Marketing.

Marketing often scares entrepreneurs. They've sweat buckets coming up with a valuable product or service, and now they have to sell it? Won't it sell itself? No. But, as marketing expert Bob Everett shows, marketing is just not that hard. At some level, entrepreneurs know that. They know w...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Everett, Robert F.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Santa Barbara : ABC-CLIO, 2008.
Temas:
Marketing > Management.
Marketing > Decision making.
Small business marketing.
Sales management.
Business.
Marketing > Gestion.
Ventes > Gestion.
Marketing > Decision making
Marketing > Management
Sales management
Small business marketing
Acceso en línea:Texto completo
Descripción
Sumario:Marketing often scares entrepreneurs. They've sweat buckets coming up with a valuable product or service, and now they have to sell it? Won't it sell itself? No. But, as marketing expert Bob Everett shows, marketing is just not that hard. At some level, entrepreneurs know that. They know what appeals to them and what leaves them cold. They know when a person or marketing claim is trustworthy, and they know when claims are exaggerated. Yet when it comes to marketing their own products and services to others, entrepreneurs often find it difficult to apply that same judgment and common sense. Eve.
Descripción Física:1 online resource (198 pages)
ISBN:9780313350481
0313350485
9780313350498
0313350493

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