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The Entrepreneur's Guide to Marketing.

Marketing often scares entrepreneurs. They've sweat buckets coming up with a valuable product or service, and now they have to sell it? Won't it sell itself? No. But, as marketing expert Bob Everett shows, marketing is just not that hard. At some level, entrepreneurs know that. They know w...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Everett, Robert F.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Santa Barbara : ABC-CLIO, 2008.
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