Globalization, communication and the workplace : talking across the world /
The global developments in Information Technology Enabled Services have transformed customer service encounters which were until recently face-to-face. Major business areas of healthcare, insurance, banking and media are increasingly moving their customer processes to call centres, web based interac...
Clasificación: | Libro Electrónico |
---|---|
Otros Autores: | , |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
London ; New York :
Continuum,
Ã2010.
|
Temas: | |
Acceso en línea: | Texto completo |
Tabla de Contenidos:
- pt. I. Current issues in English communication in the globalized workplace. English in tiers in the workplace : a case study of email usage / Li Lan and Lucy MacGregor
- English as a key resource to business and development / Catherine Nickerson
- Communication skills in contemporary service workplaces : some problems / Anna Kristina Hultgren and Deborah Cameron
- pt. II. Managing the telephone relationship with the customer : interpersonal complexity. 'I was so angry. It was unbelievable' : a comparison of written and spoken customer service complaints / Jon S.Y. Hui
- Naming and negotiating relationships in call centre talk / Susan Hood
- Call centre discourse : graduation in relation to voice quality and attitudinal profile / Jenny Yau Ni Wan
- Researching and understanding accent shifts in Indian call centre agents / Claire Cowie and Lalita Murty.
- pt. III. Language, culture and training in the globalised workplace. Talking about talking : comparing the approaches of intercultural trainers and language teachers / Jane Hayman
- Reconceptualizing culture for workplace communication / Neil Elias
- India rising : the need for two way training / Barry Tomalin
- Call center training and language in the Philippines / Eric Friginal
- What causes communication breakdown in the call centres? The discrepancies in the communications training and research / Jane Lockwood
- pt. IV. Communication skills : assessment and its uses. Consulting assessment for the business processing outsourcing (BPO) industry in the Philippines / Jane Lockwood
- Language assessment in call centres : the case of the customer service representative / Alan Davies
- pt. V. Beyond the workplace : social implication. Language globalization and the workplace : education and social implications / Gail Forey.