Marketing and public relations for museums, galleries, cultural and heritage attractions /

Visitors to museums, galleries, heritage sites and other not for profit attractions receive their information in changing ways. Communications channels are shifting and developing all the time, presenting new challenges to cultural PR and Marketing teams. Marketing and Public Relations for Museums,...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: French, Ylva (Autor), Runyard, Sue (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Abingdon, Oxon [UK] ; New York, NY : Routledge, 2011.
Edición:First edition
Temas:
Museums > Marketing.
Museums > Public relations.
Arts > Marketing.
Arts > Public relations.
Cultural property > Marketing.
Cultural property > Public relations.
Arts > Relations publiques.
TRAVEL > Museums, Tours, Points of Interest.
BUSINESS & ECONOMICS > Museum Administration & Museology.
REFERENCE > General.
Arts > Marketing
Museums > Marketing
Museums > Public relations
Museer.
Markedsføring.
Gallerier (Kunstsamlinger)
Kultur.
Publikumskontakt.
Kunst.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Marketing in a new dimension
  • Public relations is more than PR
  • The marketing strategy: stage 1: the internal audit
  • The marketing strategy: stage 2: the external audit
  • A public relations strategy for every occasion
  • Everything you want to know about brands and branding
  • Creating the marketing plan
  • Tactical marketing and audience development
  • Making the most of your tourism potential
  • The media overview: the future is ...?
  • Engaging with the media through PR
  • Events as part of public relations
  • Internal communications with staff, boards and volunteers
  • Communicating with stakeholders and partners: relationship marketing
  • Commercial and fundraising activities: the relationship with marketing and PR
  • Communicating in a crisis
  • Research and evaluation in marketing and PR
  • Notes and resources

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