Marketing and public relations for museums, galleries, cultural and heritage attractions /

Visitors to museums, galleries, heritage sites and other not for profit attractions receive their information in changing ways. Communications channels are shifting and developing all the time, presenting new challenges to cultural PR and Marketing teams. Marketing and Public Relations for Museums,...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: French, Ylva (Autor), Runyard, Sue (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Abingdon, Oxon [UK] ; New York, NY : Routledge, 2011.
Edición:First edition
Temas:
Museums > Marketing.
Museums > Public relations.
Arts > Marketing.
Arts > Public relations.
Cultural property > Marketing.
Cultural property > Public relations.
Arts > Relations publiques.
TRAVEL > Museums, Tours, Points of Interest.
BUSINESS & ECONOMICS > Museum Administration & Museology.
REFERENCE > General.
Arts > Marketing
Museums > Marketing
Museums > Public relations
Museer.
Markedsføring.
Gallerier (Kunstsamlinger)
Kultur.
Publikumskontakt.
Kunst.
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