Marketing and public relations for museums, galleries, cultural and heritage attractions /
Visitors to museums, galleries, heritage sites and other not for profit attractions receive their information in changing ways. Communications channels are shifting and developing all the time, presenting new challenges to cultural PR and Marketing teams. Marketing and Public Relations for Museums,...
Clasificación: | Libro Electrónico |
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Autores principales: | , |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Abingdon, Oxon [UK] ; New York, NY :
Routledge,
2011.
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Edición: | First edition |
Temas: | |
Acceso en línea: | Texto completo |