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Marketing and public relations for museums, galleries, cultural and heritage attractions /
Visitors to museums, galleries, heritage sites and other not for profit attractions receive their information in changing ways. Communications channels are shifting and developing all the time, presenting new challenges to cultural PR and Marketing teams. Marketing and Public Relations for Museums,...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Abingdon, Oxon [UK] ; New York, NY :
Routledge,
2011.
|
| Edición: | First edition |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a French, Ylva, |e author. | |
| 245 | 1 | 0 | |a Marketing and public relations for museums, galleries, cultural and heritage attractions / |c Ylva French and Sue Runyard. |
| 250 | |a First edition | ||
| 264 | 1 | |a Abingdon, Oxon [UK] ; |a New York, NY : |b Routledge, |c 2011. | |
| 264 | 4 | |c ©2011 | |
| 300 | |a 1 online resource (xviii, 365 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 520 | |a Visitors to museums, galleries, heritage sites and other not for profit attractions receive their information in changing ways. Communications channels are shifting and developing all the time, presenting new challenges to cultural PR and Marketing teams. Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions, as well as providing some of the theory of marketing, provides the latest available case studies coupled with comments and advice from professionals inside and outside the cultural sector to describe the possibilities and outline strategies for the futur. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Marketing in a new dimension -- Public relations is more than PR -- The marketing strategy: stage 1: the internal audit -- The marketing strategy: stage 2: the external audit -- A public relations strategy for every occasion -- Everything you want to know about brands and branding -- Creating the marketing plan -- Tactical marketing and audience development -- Making the most of your tourism potential -- The media overview: the future is ...? -- Engaging with the media through PR -- Events as part of public relations -- Internal communications with staff, boards and volunteers -- Communicating with stakeholders and partners: relationship marketing -- Commercial and fundraising activities: the relationship with marketing and PR -- Communicating in a crisis -- Research and evaluation in marketing and PR -- Notes and resources | |
| 588 | 0 | |a Print version record | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Museums |x Marketing. | |
| 650 | 0 | |a Museums |x Public relations. | |
| 650 | 0 | |a Arts |x Marketing. | |
| 650 | 0 | |a Arts |x Public relations. | |
| 650 | 0 | |a Cultural property |x Marketing. | |
| 650 | 0 | |a Cultural property |x Public relations. | |
| 650 | 6 | |a Arts |x Relations publiques. | |
| 650 | 7 | |a TRAVEL |x Museums, Tours, Points of Interest. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Museum Administration & Museology. |2 bisacsh | |
| 650 | 7 | |a REFERENCE |x General. |2 bisacsh | |
| 650 | 7 | |a Arts |x Marketing |2 fast | |
| 650 | 7 | |a Museums |x Marketing |2 fast | |
| 650 | 7 | |a Museums |x Public relations |2 fast | |
| 650 | 7 | |a Museer. |2 humord | |
| 650 | 7 | |a Markedsføring. |2 humord | |
| 650 | 7 | |a Gallerier (Kunstsamlinger) |2 humord | |
| 650 | 7 | |a Kultur. |2 humord | |
| 650 | 7 | |a Publikumskontakt. |2 humord | |
| 650 | 7 | |a Kunst. |2 humord | |
| 700 | 1 | |a Runyard, Sue, |e author. | |
| 758 | |i has work: |a Marketing and public relations for museums, galleries, cultural and heritage attractions (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFTpqb8QPK3Gvd8XdFwHRX |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a French, Ylva. |t Marketing and public relations for museums, galleries, cultural and heritage attractions. |b 1st ed. |d Abingdon, Oxon [UK] ; New York, NY : Routledge, 2011 |z 0415610451 |w (DLC) 2010050822 |w (OCoLC)659751928 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=710110 |z Texto completo |
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