Marketing and public relations for museums, galleries, cultural and heritage attractions /

Visitors to museums, galleries, heritage sites and other not for profit attractions receive their information in changing ways. Communications channels are shifting and developing all the time, presenting new challenges to cultural PR and Marketing teams. Marketing and Public Relations for Museums,...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: French, Ylva (Autor), Runyard, Sue (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Abingdon, Oxon [UK] ; New York, NY : Routledge, 2011.
Edición:First edition
Temas:
Museums > Marketing.
Museums > Public relations.
Arts > Marketing.
Arts > Public relations.
Cultural property > Marketing.
Cultural property > Public relations.
Arts > Relations publiques.
TRAVEL > Museums, Tours, Points of Interest.
BUSINESS & ECONOMICS > Museum Administration & Museology.
REFERENCE > General.
Arts > Marketing
Museums > Marketing
Museums > Public relations
Museer.
Markedsføring.
Gallerier (Kunstsamlinger)
Kultur.
Publikumskontakt.
Kunst.
Acceso en línea:Texto completo
Descripción
Sumario:Visitors to museums, galleries, heritage sites and other not for profit attractions receive their information in changing ways. Communications channels are shifting and developing all the time, presenting new challenges to cultural PR and Marketing teams. Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions, as well as providing some of the theory of marketing, provides the latest available case studies coupled with comments and advice from professionals inside and outside the cultural sector to describe the possibilities and outline strategies for the futur.
Descripción Física:1 online resource (xviii, 365 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9780203813751
0203813758
9781136702327
1136702326
9781136702273
113670227X
9781136702310
1136702318

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