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Corporate Culture : the Ultimate Strategic Asset.
Organizational culture is a quiet, but driving, influence on our perception of a company, whether as a consumer or as an employee. For instance, we know Southwest Airlines as laid back and friendly. We think of Google as innovative. To almost every well-know company we can assign a character. It is...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Palo Alto :
Stanford University Press,
2011.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Preface; Part I. The Role of Corporate Culture and Culture Management in Organizational Success; 1. Corporate Culture: The Invisible Asset; 2. Culture Management Foundations; 3. Culture Management Process and Tools; Part II. Management of the Key Dimensions of Corporate Culture; 4. Managing the Customer Orientation Dimension of Culture; 5. Managing the People Orientation Dimension of Culture; 6. Managing the Performance Standards and Accountability Dimension of Culture; 7. Managing the Innovation and Change Dimension of Culture.
- 8. Managing the Company Process Orientation Dimension of Culture9. The Dark Side of Corporate Culture; Part III. Leading Culture Management and Transformations; 10. Leading Culture Management and Culture Transformations; Notes; Index.