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Corporate Culture : the Ultimate Strategic Asset.
Organizational culture is a quiet, but driving, influence on our perception of a company, whether as a consumer or as an employee. For instance, we know Southwest Airlines as laid back and friendly. We think of Google as innovative. To almost every well-know company we can assign a character. It is...
| Clasificación: | Libro Electrónico |
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
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Palo Alto :
Stanford University Press,
2011.
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| Acceso en línea: | Texto completo |