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Branding Canada : projecting Canada's soft power through public diplomacy /
The communications revolution and increased democratization and globalization have made every country more aware of its image and reputation - its "national brand." Whether a country needs to build international coalitions against terrorism, encourage cooperation to protect the environment...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Montreal [Que.] :
McGill-Queen's University Press,
©2009
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- 1. Introduction: Canada's Warm but Fuzzy International Image
- pt. 1. Definitions, Debates, History
- 2. What Is Public Diplomacy?
- 3. The Origins and Development of Canada's Public Diplomacy / Sean Rushton
- pt. 2. The Instruments
- 4. Public Affairs and International Cultural Relations
- 5. International Education
- 6. International Broadcasting and New Media
- 7. The Economic Face of Public Diplomacy: International Business Promotion and Tourism / Jason Bouzanis
- pt. 3. The Process
- 8. The Practice of Public Diplomacy
- 9. How to Brand Canada: Experiences on the Ground
- 10. A New Architecture for Canada's Public Diplomacy.