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Branding Canada : projecting Canada's soft power through public diplomacy /
The communications revolution and increased democratization and globalization have made every country more aware of its image and reputation - its "national brand." Whether a country needs to build international coalitions against terrorism, encourage cooperation to protect the environment...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Montreal [Que.] :
McGill-Queen's University Press,
©2009
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| Temas: | |
| Acceso en línea: | Texto completo |