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Branding Canada : projecting Canada's soft power through public diplomacy /

The communications revolution and increased democratization and globalization have made every country more aware of its image and reputation - its "national brand." Whether a country needs to build international coalitions against terrorism, encourage cooperation to protect the environment...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Potter, Evan H. (Evan Harold), 1964-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Montreal [Que.] : McGill-Queen's University Press, ©2009
Temas:
Acceso en línea:Texto completo