Cargando…
Money games : profiting from the convergence of sports and entertainment /
Whether you play Madden NFL on the Wii, use Nike+ along with your iPod to monitor your workouts, or channel surf and take note of the number of athlete-driven commercials, evidence of the rapid convergence of sports and entertainment has been key to the sports business industry's continued grow...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Palo Alto :
Stanford University Press,
2010.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Mi 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn714569449 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr |n|---||||| | ||
| 008 | 110425s2010 cau ob 001 0 eng d | ||
| 040 | |a EBLCP |b eng |e pn |c EBLCP |d OCLCQ |d DEBSZ |d OCLCQ |d ZCU |d MERUC |d S8J |d OCLCO |d OCLCF |d OCLCQ |d OCLCO |d ICG |d OCLCQ |d TXI |d DKC |d OCLCQ |d OCLCO |d OCLCQ |d OCLCO |d OCLCL | ||
| 020 | |a 9780804776790 | ||
| 020 | |a 0804776792 | ||
| 029 | 1 | |a AU@ |b 000048822508 | |
| 029 | 1 | |a DEBBG |b BV044153193 | |
| 029 | 1 | |a DEBSZ |b 396980910 | |
| 029 | 1 | |a DEBSZ |b 449235823 | |
| 035 | |a (OCoLC)714569449 | ||
| 043 | |a n-us--- | ||
| 050 | 4 | |a GV716 .C363 2010 | |
| 082 | 0 | 4 | |a 306.483 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Carter, David M., |d 1964- |1 https://id.oclc.org/worldcat/entity/E39PCjrmVPb3Tr99qWdFkDXQYP | |
| 245 | 1 | 0 | |a Money games : |b profiting from the convergence of sports and entertainment / |c David M. Carter. |
| 260 | |a Palo Alto : |b Stanford University Press, |c 2010. | ||
| 300 | |a 1 online resource (xi, 290 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references (p. [255]-276) and index. | ||
| 505 | 0 | 0 | |t Introduction -- |g Part I: |t At-home convergence ; |t Television content -- |t Video gaming -- |t Athlete branding -- |g Part II: |t Away-from-home convergence ; |t The internet -- |t Mobile technology -- |t Gambling -- |g Part III: |t At-venue convergence ; |t Sports-anchored development -- |t Venue technology -- |t Corporate marketing. |
| 520 | |a Whether you play Madden NFL on the Wii, use Nike+ along with your iPod to monitor your workouts, or channel surf and take note of the number of athlete-driven commercials, evidence of the rapid convergence of sports and entertainment has been key to the sports business industry's continued growth and financial success. Money Games not only analyzes how industry stakeholders have monetized this convergence, but also provides readers with answers to this core question: how can the sports business continue to profit from the blurring of sports and entertainment? Author David M. Carter considers a wide array of implications for television content, video gaming, athlete branding, the Internet, mobile technology, gambling, sports-anchored real estate development, venue technology, and corporate marketing--in short, those areas where business opportunities exist now that sports and entertainment have become one. Money Games is a must-read for professionals and future leaders of the sports and entertainment industries, and sports fans will also find an intriguing story about the evolution of the games that they cherish and follow. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Sports |x Economic aspects. | |
| 650 | 0 | |a Sports |x Economic aspects |z United States. | |
| 650 | 0 | |a Sports |x Social aspects. | |
| 650 | 0 | |a Sports |x Social aspects |z United States. | |
| 650 | 6 | |a Sports |x Aspect économique. | |
| 650 | 6 | |a Sports |x Aspect économique |z États-Unis. | |
| 650 | 6 | |a Sports |x Aspect social. | |
| 650 | 6 | |a Sports |x Aspect social |z États-Unis. | |
| 650 | 7 | |a Sports |x Economic aspects |2 fast | |
| 650 | 7 | |a Sports |x Social aspects |2 fast | |
| 651 | 7 | |a United States |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq | |
| 758 | |i has work: |a Money Games (Text) |1 https://id.oclc.org/worldcat/entity/E39PCXTP8FcmQKq96g46pRtFXb |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Carter, David. |t Money Games : Profiting from the Convergence of Sports and Entertainment. |d Palo Alto : Stanford University Press, ©2010 |z 9780804759557 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=683257 |z Texto completo |
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL683257 | ||
| 994 | |a 92 |b IZTAP | ||