Cargando…

Money games : profiting from the convergence of sports and entertainment /

Whether you play Madden NFL on the Wii, use Nike+ along with your iPod to monitor your workouts, or channel surf and take note of the number of athlete-driven commercials, evidence of the rapid convergence of sports and entertainment has been key to the sports business industry's continued grow...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Carter, David M., 1964-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Palo Alto : Stanford University Press, 2010.
Temas:
Acceso en línea:Texto completo