Money games : profiting from the convergence of sports and entertainment /

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Whether you play Madden NFL on the Wii, use Nike+ along with your iPod to monitor your workouts, or channel surf and take note of the number of athlete-driven commercials, evidence of the rapid convergence of sports and entertainment has been key to the sports business industry's continued grow...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Carter, David M., 1964-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Palo Alto : Stanford University Press, 2010.
Temas:
Sports > Economic aspects.
Sports > Economic aspects > United States.
Sports > Social aspects.
Sports > Social aspects > United States.
Sports > Aspect économique.
Sports > Aspect économique > États-Unis.
Sports > Aspect social.
Sports > Aspect social > États-Unis.
Sports > Economic aspects
Sports > Social aspects
United States
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