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Fake stuff : China and the rise of counterfeit goods /

Yi-Chieh Lin reveals how the entrepreneurial energy of emerging markets, such as China, includes the opportunity to profit from fake stuff, that is counterfeit goods that rely on our fascination with brand names. Students will discover how the names and logos embroidered and printed on their own clo...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Lin, Yi-Chieh Jessica
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : Routledge, 2011.
Colección:Routledge series for creative teaching and learning in anthropology.
Temas:
Acceso en línea:Texto completo

MARC

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505 0 |a BOOK COVER; TITLE; COPYRIGHT; CONTENTS; SERIES FOREWORD; PREFACE; 1 INTRODUCTION; 2 THE STRUCTURE OF A COUNTERFEIT INDUSTRY; 3 THE MARKET OF COUNTERFEIT GOODS; 4 CONSUMING COUNTERFEIT GOODS; 5 COUNTERFEIT CULTURE AS PROTEST AND REBELLION; 6 CONCLUSION; NOTES; BIBLIOGRAPHY; INDEX. 
520 |a Yi-Chieh Lin reveals how the entrepreneurial energy of emerging markets, such as China, includes the opportunity to profit from fake stuff, that is counterfeit goods that rely on our fascination with brand names. Students will discover how the names and logos embroidered and printed on their own clothes carry their own price tag above and beyond the use value of the products themselves. The book provides a wonderful introduction for students to global markets and their role in determining how they function. 
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650 0 |a Product counterfeiting  |z China. 
650 0 |a Consumption (Economics)  |x Social aspects. 
650 0 |a Brand name products  |x Social aspects. 
650 0 |a Intellectual property infringement  |z China. 
651 0 |a China  |x Commerce. 
650 6 |a Produits commerciaux  |x Contrefaçon  |z Chine. 
650 6 |a Produits de marque  |x Aspect social. 
650 6 |a Infractions à la propriété intellectuelle  |z Chine. 
650 7 |a TRUE CRIME  |x General.  |2 bisacsh 
650 7 |a Brand name products  |x Social aspects  |2 fast 
650 7 |a Commerce  |2 fast 
650 7 |a Consumption (Economics)  |x Social aspects  |2 fast 
650 7 |a Intellectual property infringement  |2 fast 
650 7 |a Product counterfeiting  |2 fast 
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