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Fake stuff : China and the rise of counterfeit goods /
Yi-Chieh Lin reveals how the entrepreneurial energy of emerging markets, such as China, includes the opportunity to profit from fake stuff, that is counterfeit goods that rely on our fascination with brand names. Students will discover how the names and logos embroidered and printed on their own clo...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, NY :
Routledge,
2011.
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| Colección: | Routledge series for creative teaching and learning in anthropology.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Yi-Chieh Lin reveals how the entrepreneurial energy of emerging markets, such as China, includes the opportunity to profit from fake stuff, that is counterfeit goods that rely on our fascination with brand names. Students will discover how the names and logos embroidered and printed on their own clothes carry their own price tag above and beyond the use value of the products themselves. The book provides a wonderful introduction for students to global markets and their role in determining how they function. |
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| Descripción Física: | 1 online resource (xii, 88 pages) : illustrations |
| Bibliografía: | Includes bibliographical references (pages 77-83) and index. |
| ISBN: | 9780415883023 0415883024 9780415883030 0415883032 9780203829752 0203829751 9781136817540 1136817549 9781136817496 1136817492 9781136817533 1136817530 1283040239 9781283040235 9786613040237 6613040231 |