Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships /

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The social media craze has, ironically, given birth to one of the biggest booms in recent book publishing. The gaping hole in this market, however, is B2B. Nearly every social media book that's been published either targets the consumer market or treats B2B as an afterthought. If you search for...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Gillin, Paul
Otros Autores: Schwartzman, Eric
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : Wiley, ©2011.
Temas:
Internet marketing.
Marketing > Social aspects.
Social media.
Marketing sur Internet.
Marketing > Aspect social.
Médias sociaux.
social media.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
Internet marketing
Marketing > Social aspects
Social media
Marknadsföring via internet.
Marknadsföring > sociala aspekter.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Social Marketing to the Business customer; Contents; Foreword; Acknowledgments; How to Use This Book; Preface; Part One: Setting the Table; Chapter One: The Changing Rules of B2B Marketing; Chapter Two: Seven Ways You Can Use Social Media; Chapter Three: Winning Buy-In and Resources; Chapter Four: Creating a Social Organization; Chapter Five: Creating and Enforcing Social Media Policies; Part Two: Tools and Tactics; Chapter Six: Learning by Listening; Chapter Seven: Understanding Search; Chapter Eight: Choosing Platforms; Chapter Nine: A Non-Techie's Guide to Choosing Platforms.
  • Part Three: Going to MarketChapter Ten: Social Platforms in Use; Chapter Eleven: Pick Your Spots: Planning Social Marketing Campaigns; Chapter Twelve: Lead Generation; Chapter Thirteen: Profiting from Communities; Chapter Fourteen: Return on Investment; Chapter Fifteen: What's Next for B2B Social Media?; Appendix: Elements of a Social Media Policy; Notes; About the Authors; Index.

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