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Sold on language : how advertisers talk to you and what this says about you /
Sold on language examines how the competitive marketplace shapes the ways in which commercial and political advertisers speak to us.: Authored by a team of highly respected language scientists; Written in an informal style with many examples drawn from popular culture; Communicates ideas and researc...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chichester, West Sussex, UK ; Malden, MA :
Wiley-Blackwell,
2011.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Sedivy, Julie. | |
| 245 | 1 | 0 | |a Sold on language : |b how advertisers talk to you and what this says about you / |c Julie Sedivy, Greg Carlson. |
| 264 | 1 | |a Chichester, West Sussex, UK ; |a Malden, MA : |b Wiley-Blackwell, |c 2011. | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 347 | |a data file | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a The power of choice -- The unconscious consumer -- The attentional arms race -- We know what you're thinking -- Why ads don't say what they mean (or mean what they say) -- Acting out -- Divide and conquer -- The politics of choice. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a Sold on language examines how the competitive marketplace shapes the ways in which commercial and political advertisers speak to us.: Authored by a team of highly respected language scientists; Written in an informal style with many examples drawn from popular culture; Communicates ideas and research findings about language and the mind, revealing the mental processes behind the daily interactions we all have with contemporary advertising; Brings together insights from fields as varied as linguistics, philosophy, social psychology, behavioral economics, and political science. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Advertising |x Language. | |
| 650 | 0 | |a Advertising. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Advertising |x Language. |2 cct | |
| 650 | 7 | |a Advertising. |2 cct | |
| 650 | 7 | |a Business and Management. |2 eflch | |
| 650 | 7 | |a Advertising |2 fast | |
| 650 | 7 | |a Advertising |x Language |2 fast | |
| 650 | 7 | |a Reklam. |2 sao | |
| 700 | 1 | |a Carlson, Greg N., |d 1948- |1 https://id.oclc.org/worldcat/entity/E39PBJwdf7FdpRhfrvTvhXpdcP | |
| 758 | |i has work: |a Sold on language (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGhRxtRkrxTHbKxDm94CV3 |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Sedivy, Julie. |t Sold on language. |d Chichester, West Sussex, UK ; Malden, MA : Wiley-Blackwell, 2011 |z 9780470683095 |w (DLC) 2010035847 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=644958 |z Texto completo |
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