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Sold on language : how advertisers talk to you and what this says about you /

Sold on language examines how the competitive marketplace shapes the ways in which commercial and political advertisers speak to us.: Authored by a team of highly respected language scientists; Written in an informal style with many examples drawn from popular culture; Communicates ideas and researc...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Sedivy, Julie
Otros Autores: Carlson, Greg N., 1948-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chichester, West Sussex, UK ; Malden, MA : Wiley-Blackwell, 2011.
Temas:
Acceso en línea:Texto completo