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Modern Marketing Research.
The present book M̀odern Marketing Research ̀has been prepared considering needs of executives, students and teachers in the areas of marketing management. The book consists of eighteen chapters devoted to the techniques of marketing research. Each chapter discusses the respective subjects in detail...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New Delhi :
Himalaya Pub. House,
2008.
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| Edición: | 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- COVER; CONTENTS; CHAPTER 1 : INTRODUCTION TO MARKETING RESEARCH; CHAPTER 2 : ORGANISATION OF MARKETING RESEARCH; CHAPTER 3 : MARKETING RESEARCH PROCESS; CHAPTER 4 : RESEARCH DESIGN; CHAPTER 5 : DETERMINING SOURCES OF DATA; CHAPTER 6 : COLLECTION OF PRIMARY DATA; CHAPTER 7 : DATA COLLECTION FORMS; CHAPTER 8 : ATTITUDE MEASUREMENT; CHAPTER 9 : SAMPLING PROCEDURES; CHAPTER 10 : SAMPLE SIZE; CHAPTER 11 : DATA COLLECTION AND FIELD FORCE; CHAPTER 12 : PROCESSING OF DATA; CHAPTER 13 : DATA ANALYSIS: PRELIMINARY CONSIDERATIONS; CHAPTER 14 : TEST OF SIGNIFICANCE; CHAPTER 15 : ANALYSIS OF ASSOCIATIONS.
- CHAPTER 16 : ANALYSIS OF EXPERIMENTSCHAPTER 17 : PRESENTATION OF RESEARCH REPORT; CHAPTER 18 : APPLICATIONS OF MARKETING RESEARCH IN INDIA.