Modern Marketing Research.
The present book M̀odern Marketing Research ̀has been prepared considering needs of executives, students and teachers in the areas of marketing management. The book consists of eighteen chapters devoted to the techniques of marketing research. Each chapter discusses the respective subjects in detail...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
New Delhi :
Himalaya Pub. House,
2008.
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Edición: | 2nd ed. |
Temas: | |
Acceso en línea: | Texto completo |