Cargando…
International Marketing.
The discipline of International Marketing is gaining more and more importance with the advancing universal liberalization and the concomitant globalization. This book, acclaimed for its succinct treatment of the subject and lucid style, provides a comprehensive picture of the various aspects and dim...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New Delhi :
Himalaya Pub. House,
2010.
|
| Edición: | 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Mu 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn700691256 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr |n|---||||| | ||
| 008 | 110205s2010 ii o 000 0 eng d | ||
| 040 | |a MERUC |b eng |e pn |c MERUC |d EBLCP |d OCLCQ |d YDXCP |d OCLCQ |d DEBSZ |d OCLCQ |d ZCU |d MERUC |d ICG |d OCLCO |d OCLCF |d OCLCQ |d OCLCO |d AU@ |d OCLCQ |d DKC |d OCLCQ |d OCLCO | ||
| 019 | |a 940439467 | ||
| 020 | |a 9789350432372 | ||
| 020 | |a 9350432374 | ||
| 029 | 1 | |a AU@ |b 000048810207 | |
| 029 | 1 | |a DEBBG |b BV044085656 | |
| 029 | 1 | |a DEBSZ |b 396426395 | |
| 029 | 1 | |a DEBSZ |b 449201252 | |
| 035 | |a (OCoLC)700691256 |z (OCoLC)940439467 | ||
| 050 | 4 | |a HF1009.5 | |
| 082 | 0 | 4 | |a 658.8/48 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Cherunilam, Francis. | |
| 245 | 1 | 0 | |a International Marketing. |
| 250 | |a 2nd ed. | ||
| 260 | |a New Delhi : |b Himalaya Pub. House, |c 2010. | ||
| 300 | |a 1 online resource (438 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a COVER; CONTENTS; INTERNATIONAL MARKETING:AN INTRODUCTION; INTERNATIONAL MARKETING ENVIRONMENT; MNCs AND INTERNATIONAL BUSINESS; INTERNATIONAL MARKETING INTELLIGENCE; MARKET SELECTION; MARKET ENTRY STRATEGIES; INTERNATIONAL ORGANISATION; MARKET COVERAGE STRATEGIES; INTERNATIONAL PRODUCT DECISIONS; INTERNATIONAL PRICING; INTERNATIONAL DISTRIBUTION; INTERNATIONAL PROMOTION; EXPORT FINANCE; EXPORT RISK INSURANCE; QUALITY CONTROL AND PRE-SHIPMENT INSPECTION; TRADE IN SERVICES; TECHNOLOGICAL DEVELOPMENTS AND INTERNATIONAL MARKETING; INTERNATIONAL NEGOTIATON; TRADE POLICY AND REGULATION OF INDIA. | |
| 505 | 8 | |a EXPORT PROMOTIONTRADE AND BOP OF INDIA; EXPORT PROCEDURES AND DOCUMENTS; SOME ISSUES IN INTERNATIONAL BUSINESS; ANNEXURES; CASES. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a The discipline of International Marketing is gaining more and more importance with the advancing universal liberalization and the concomitant globalization. This book, acclaimed for its succinct treatment of the subject and lucid style, provides a comprehensive picture of the various aspects and dimensions of trends in International Marketing with an Indian perspective. The book is patterned after the Model Curriculum recommended by the UGC and it covers the syllabi of the International Marketing paper of different courses such as MBA, MIB/M.B.A. (International Marketing), MEC (Master of E-Commerce), M.Com., M.M. (Master of Marketing), BIB (Bachelor of International Business), BM (Bachelor of Marketing), etc. The text is supplemented with a number of cases. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Export marketing. | |
| 650 | 7 | |a Export marketing |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Cherunilam, Francis. |t International Marketing: Text and Cases. |d New Delhi : Himalaya Publishing House, ©2010 |z 9788184886535 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=3011100 |z Texto completo |
| 938 | |a EBL - Ebook Library |b EBLB |n EBL588055 | ||
| 938 | |a YBP Library Services |b YANK |n 3611894 | ||
| 994 | |a 92 |b IZTAP | ||