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International Marketing.

The discipline of International Marketing is gaining more and more importance with the advancing universal liberalization and the concomitant globalization. This book, acclaimed for its succinct treatment of the subject and lucid style, provides a comprehensive picture of the various aspects and dim...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Cherunilam, Francis
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New Delhi : Himalaya Pub. House, 2010.
Edición:2nd ed.
Temas:
Acceso en línea:Texto completo