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International Marketing.
The discipline of International Marketing is gaining more and more importance with the advancing universal liberalization and the concomitant globalization. This book, acclaimed for its succinct treatment of the subject and lucid style, provides a comprehensive picture of the various aspects and dim...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New Delhi :
Himalaya Pub. House,
2010.
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| Edición: | 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | The discipline of International Marketing is gaining more and more importance with the advancing universal liberalization and the concomitant globalization. This book, acclaimed for its succinct treatment of the subject and lucid style, provides a comprehensive picture of the various aspects and dimensions of trends in International Marketing with an Indian perspective. The book is patterned after the Model Curriculum recommended by the UGC and it covers the syllabi of the International Marketing paper of different courses such as MBA, MIB/M.B.A. (International Marketing), MEC (Master of E-Commerce), M.Com., M.M. (Master of Marketing), BIB (Bachelor of International Business), BM (Bachelor of Marketing), etc. The text is supplemented with a number of cases. |
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| Descripción Física: | 1 online resource (438 pages) |
| ISBN: | 9789350432372 9350432374 |