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Analysis of selected aspects of the multi-channel management and the international distribution system.

HauptbeschreibungIn the current time, there is no area in life that is not subject to change. Even within the distribution, changes have taken place in the course of the years. One significant factor of change in the distribution is the introduction of multiple distribution channels - the multi-chan...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Fernandez, Mary J.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hamburg : Diplomica Verlag, 2008.
Temas:
Acceso en línea:Texto completo