Branded! : how retailers engage consumers with social media and mobility /

Mostrar otras versiones (1)

"How retailers can create an effective strategy for using social media and mobility Written in a blog format to help retailers experience interactive dialog in this rapidly growing communication vehicle, this book will create awareness of social networking and mobile technologies and the signif...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Brennan, Bernie
Otros Autores: Schafer, Lori
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : Wiley, ©2010.
Colección:Wiley and SAS business series.
Temas:
Internet marketing.
Social media > Economic aspects.
Branding (Marketing)
Online social networks.
Telemarketing.
Marketing sur Internet.
Médias sociaux > Aspect économique.
Stratégie de marque.
Réseaux sociaux (Internet)
Télémarketing.
branding.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
Internet marketing
Online social networks
Social media > Economic aspects
Telemarketing
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction : bringing your store to your customers
  • Social media
  • Mobility
  • Starbucks : it's the experience!
  • Zappos : "Your culture is your brand"
  • Wet Seal : iRunway steals the teen fashion scene
  • Macy's : shooting for the stars!
  • 1-800-Flowers.com : "Build a relationship first--do business second"
  • JCPenney : digital transformation
  • Pizza Hut : creating the perfect pizza--digitally
  • Best Buy : the connected world
  • Analyzing value : social media
  • Conclusion : take the lead.

Ejemplares similares