Branded! : how retailers engage consumers with social media and mobility /

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"How retailers can create an effective strategy for using social media and mobility Written in a blog format to help retailers experience interactive dialog in this rapidly growing communication vehicle, this book will create awareness of social networking and mobile technologies and the signif...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Brennan, Bernie
Otros Autores: Schafer, Lori
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : Wiley, ©2010.
Colección:Wiley and SAS business series.
Temas:
Internet marketing.
Social media > Economic aspects.
Branding (Marketing)
Online social networks.
Telemarketing.
Marketing sur Internet.
Médias sociaux > Aspect économique.
Stratégie de marque.
Réseaux sociaux (Internet)
Télémarketing.
branding.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
Internet marketing
Online social networks
Social media > Economic aspects
Telemarketing
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