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Networks in marketing /
An overview of what networks are and how they are used in marketing management practices is provided in this volume. Leading scholars in the field examine various types of relationships including: customer-to-customer networks; relationships as investment opportunities; and strategic alliances. They...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Thousand Oaks, Calif. :
Sage Publications,
©1996.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a Networks in marketing / |c Dawn Iacobucci, editor. |
| 260 | |a Thousand Oaks, Calif. : |b Sage Publications, |c ©1996. | ||
| 300 | |a 1 online resource (xx, 442 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references (pages 410-436). | ||
| 505 | 0 | |a Relationships, networks, and the three Cs / Louis W. Stern -- A reflection on two decades of business-to-business marketing research : implications for understanding marketing relationships and networks / Robert E. Spekman -- The "new network analysis" and its application to organizational theory and behavior / Joseph Galaskiewicz -- Social contagion and social structure / Ronald S. Burt and Gregory A. Janicik -- Structural leverage in marketing / David Krackhardt -- Networks in socioeconomic systems : a critical review / Luis Araujo and Geoffrey Easton -- Strategic alliances in a network perspective / Håkan Håkansson and D. Deo Sharma -- Managed networks : creating strategic advantage / Alexandra J. Campbell and David T. Wilson -- Relationship strategy, investments, and decision making / David Ford, Raymond McDowell, and Cyril Tomkins. | |
| 505 | 0 | |a Drifting closer and drifting away in networks : gradual changes in interdependencies of networks / Susanne Hertz -- Marketing networks : a new entrant's approach to network equity / Philip C. Zerrillo, Sr. and Ravi Raina -- Networks analyses and brand-switching behavior : the Ehrenberg automobile data / Dawn Iacobucci [and others] -- Brand switching and competition : a behavior-oriented approach to better identify the structure of the market / Alberto Marcati -- A network perspective on crossing the micro-macro divide in consumer behavior research / James C. Ward and Peter Reingen -- Examining the embedded markets of network marketing organizations / Kent Grayson -- Networks of customer-to-customer relationships in marketing : conceptual foundations and implications / Charles L. Martin and Terry Clark -- Network analyses of hierarchical cognitive connections between concrete and abstract goals : an application to consumer recycling attitudes and behaviors / Richard P. Bagozzi [and others] -- Multiple levels of relational marketing phenomena / Dawn Iacobucci and Philip C. Zerrillo, Sr. | |
| 533 | |a Electronic reproduction. |b [S.l.] : |c HathiTrust Digital Library, |d 2010. |5 MiAaHDL | ||
| 538 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |u http://purl.oclc.org/DLF/benchrepro0212 |5 MiAaHDL | ||
| 583 | 1 | |a digitized |c 2010 |h HathiTrust Digital Library |l committed to preserve |2 pda |5 MiAaHDL | |
| 588 | 0 | |a Print version record. | |
| 520 | |a An overview of what networks are and how they are used in marketing management practices is provided in this volume. Leading scholars in the field examine various types of relationships including: customer-to-customer networks; relationships as investment opportunities; and strategic alliances. They also investigate market dynamics and structure and consumer networks. In conclusion, several advanced methodological issues and future research directions are examined. In addition to the main research chapters, key figures contribute their own reflections on the topic. | ||
| 506 | 1 | |a Legal Deposit; |c Only available on premises controlled by the deposit library and to one user at any one time; |e The Legal Deposit Libraries (Non-Print Works) Regulations (UK). |5 WlAbNL | |
| 540 | |a Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force. |5 WlAbNL | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Communication in marketing. | |
| 650 | 0 | |a Business networks. | |
| 650 | 0 | |a Public relations. | |
| 650 | 2 | |a Public Relations | |
| 650 | 6 | |a Communication en marketing. | |
| 650 | 6 | |a Réseaux d'affaires. | |
| 650 | 6 | |a Relations publiques. | |
| 650 | 7 | |a public relations. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Green Business. |2 bisacsh | |
| 650 | 7 | |a Business networks |2 fast | |
| 650 | 7 | |a Communication in marketing |2 fast | |
| 650 | 7 | |a Public relations |2 fast | |
| 650 | 1 | 7 | |a Marketing. |2 gtt |
| 650 | 1 | 7 | |a Public relations. |2 gtt |
| 650 | 1 | 7 | |a Sociale netwerken. |2 gtt |
| 650 | 7 | |a Communication en marketing. |2 ram | |
| 650 | 7 | |a Relations publiques. |2 ram | |
| 700 | 1 | |a Iacobucci, Dawn. | |
| 758 | |i has work: |a Networks in marketing (Text) |1 https://id.oclc.org/worldcat/entity/E39PCH9868dm7KyqVdrthCfHFq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version |z 9780761901396 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=997194 |z Texto completo |
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